Atlanta, Georgia  – May 29, 2009 – Genares Worldwide Reservation Services and HBSi announce the expansion of their relationship whereby HBSi will connect to the Genares platform and enable Genares hotels to enjoy broad distribution from a multitude of channels; including leading Tour Operators, Wholesalers and a variety of niche channels often limited due to manual processing. 

Genares and HBSi have successfully worked together for many years to deliver reservations from Global Distribution Systems to its shared hotel partners. This expanded agreement, greatly enhances the marketing exposure for all of the Genares hotels.

“We are constantly evaluating any opportunities to drive even more value to our hotel partners. We chose HBSi because of their flexibility and track record in terms of quickly deploying connections to virtually any channel regardless of the business model. Equally important is their focus and commitment to partner with our Hotels to identify and aggressively build a network of distribution which speaks to the unique needs of our hotel customers,” said Ursula Rhode, Genares, EVP.

“We are very excited to expand our relationship with Genares to accelerate the rate and reach of distribution for their 3,000 + worldwide.” said Greg Berman, HBSi Chief Operating Officer. “Coupled with the fact that our solutions can be offered either as a transaction based service or as a license model is something Hoteliers find very attractive.  We give them the freedom to choose their solution and pricing model based on their specific needs and distribution strategy.”

HBSi’s iDemand GatewayTM solution connects hotels chiefly with tour operators and the world’s largest online travel agencies to streamline the flow of transactions. For some customers, HBSi eliminates time-consuming, error-prone processes associated with manually managing multiple extranets that provide distribution channels access to the very latest rates, inventory and, in many cases, last room availability.

For more automated customers, the HBSi solution dramatically enhances merchandising capabilities so they can offer more products in more innovative ways. HBSi’s flexible solution provides robust interfaces to legacy and leading-edge systems to suit each customer’s needs, increasing revenues and streamlining operations.

Media Contact: Lisa Barker, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or 678-391-3099.

Attachments:

GenaRes_Press_Release_Final.pdf