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ATLANTA (December 8, 2009) – HBSi, an IBS Group company, has added Treasure Island to its roster of hoteliers and casino resorts that use HBSi’s channel management and connectivity solution. Located in the heart of the Las Vegas Strip, Treasure Island—now known as TI—is a four-star casino and resort with 2,885 guest rooms. With this addition, HBSi now connects to more than 20 hotels in Las Vegas, totaling nearly 50,000 rooms. Treasure Island will use HBSi’s iDemand Gateway, which entirely automates the connections between hotel inventory systems and distribution outlets, such as online travel agencies (OTAs), tour operators and other niche travel sites. By using HBSi, TI will have full two-way, real-time connectivity to its channel partners for the first time. With HBSi’s fully automated process, TI will no longer be forced to re-key fax and email reservations manually into their PMS, thereby improving accuracy and reducing costs. “Our distribution strategy is focused on centralizing our processes and achieving 100 percent automation, which will save us time and money as well as have an immediate impact on our reservation productivity,” said Phil Ruffin, president and CEO of Treasure Island. “HBSi’s broad network from the largest OTAs and tour operators, combined with the regional sites so very important to our local market, make HBSi a natural partner,” Ruffin added. “Our connectivity solution makes sense for high-volume leisure properties such as Treasure Island,” said HBSi COO Greg Berman. “TI now can make its best inventory and promotions available instantaneously to the trading partners in our growing Demand Partner Network.” Media Contact: Lisa Barker,
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, or 678-391-3099.
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