Demand Manager
Demand ManagerTM enables hotels to sell to the right channel at the right time for the right price. It opens the door to managed distribution of hotel rooms and other products through global online travel agencies (OTAs) as well as niche travel portals with higher relevance to an individual property in a hotel brand’s portfolio.
Chains use Demand Manager to control multi-channel distribution at the corporate level with a surprisingly small staff. This helps hotels maintain rate integrity across all channels and preserve brand equity.
Demand Manager service components empower hotels to forecast, optimize, and shape demand across multiple distribution channels. The key Channel ManagerTM component provides the supplier with the tools necessary to manage all channels of distribution simultaneously—in clusters or individually—and reduce the man-hours needed to manually control inventory and selling strategies.
From a single, Web-based console hotels can easily:
- Control rates, inventory, and booking conditions by channel or rate plan
- Configure automated responses to changes in supply and demand
- Change discount rates according to rack rate changes
- Configure products to sell through their channels
Based on best-practice Demand Management principles and supported by automated forecasting and optimization components, hotels can now efficiently manage a much broader portfolio of electronic distribution channels without the inherent costs and manual overhead associated with fragmented inventory maintained via third-party extranets.
